By David Shoemaker I.
Many courses in HR leadership discuss the topic of marketing in the hospitality industry. Marketing is an important aspect of hospitality because it helps people in the industry understand their customers. Marketing is a useful tool to the hospitality industry. For example, just as understanding what people want is important in human resources leadership, understanding what customers want is important to those who work in hospitality management. Mangers and leaders in both hospitality and human resources need to work together to better serve the public. Human resources leadership experts as well as hospitality managers agree that the most important goal for any business, especially hospitality and tourism, is to recognize and please customers.
Marketing helps managers and leaders in this industry understand who their customers are and how to satisfy them. It also allows the company who successfully uses marketing, to compete in the marketplace. The main goal of marketing is to understand customers so it therefore becomes the main tool used in the hospitality industry, as their main goal is to satisfy customers.
Courses in marketing in the hospitality industry can show you how to conduct marketing research and analysis, which is essential for developing a strategy for your organization. If you want to be successful in the hospitality industry it is very beneficial to understand how to analyze and make a tactical strategy based on the market research. Not only will marketing allow you to understand your customers, but you will know how to handle your competitors as well.
In the field of marketing in the hospitality industry, it is important for you to make informed marketing decisions for your organization. It is often helpful to examine case studies. For those who work in marketing in the hospitality industry, common tasks include analyzing competitors, collecting data, studying consumer behavior, and using research strategically and tactically.
Additionally, if you plan on working in human resources leadership or are already working in this field, you can also benefit greatly from studying marketing. Marketing can take your leadership role to another level. You will know how people have handled situations in the past whether it is a good or bad example, you will learn about human relations and exchange. Marketing, in many ways, is also about an exchange.
Another important point to remember about marketing is that a good idea is not useful unless it meets the consumer’s needs. The process of figuring out what the consumer needs and then implementing your idea based on that, could result in having to discard your original ideas. It is beneficial to study marketing because you will know why certain ideas work while other seemingly good ones fail. If you already have a broad knowledge about marketing in the hospitality industry, a great way to develop your knowledge further into sharp skills that you can use in any organization may be through a variety of specialized marketing courses.
Overall, you should understand why it is so important to know how to use marketing. While working in the hospitality industry, you will most likely come across a need for some marketing skills. Whether or not you have a ground-breaking marketing idea, you can be extremely successful at satisfying the customers of your organization which will make you very valuable anywhere.
About the Author: David Shoemaker is Vice President of Learning Solutions and Innovation at eCornell. For more information on
human resources leadership
,
marketing in the hospitality industry
, hr leadership, or eCornell, please visit http://www.eCornell.com
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